James I. Bond · Business Leadership & Entrepreneurship
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NOTE FROM TED: This talk only represents the speaker's personal views and understanding of emotion, language, and the brain. We've flagged this talk because it falls outside the content guidelines TED gives TEDx organizers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here:
Want more people saying YES to your ideas and buying your products? Brain triggers might be the answer you’ve been searching for.
When James I. Bond ran an ad agency in Montreal, he thought he was a hot shot, having worked with many of the world's top companies. However, seeing one of the most powerful ads in history, "This is your brain on drugs," he panicked, realizing he was way out of his league regarding emotional selling, which is profoundly more powerful than anything he knew how to do.
After more than a decade of research, James has uncovered 14 brain triggers that simplify how almost anyone can transform ordinary ideas and products into blockbusters of persuasion. Ready to powerfully influence, persuade, and sell? Look no further.
James I. Bond is one of America’s leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas “Sticky.”
For thirteen years he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.
Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms.
He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration, has been a featured guest speaker at three Southern California universities, and has been a popular guest on a wide range of marketing and business podcasts.
He is also the founder of The Father-Daughter Project, helping improve the relationships between fathers and daughters worldwide. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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